95% Shots

A Shot of Copywriting for Art Directors

Finally, Art Directors will get a dose of how copywriters think and write! Many artbased creatives already realize the impact that words have. This workshop guides them to realize that they too can use words as tools to strengthen their ideas. They will understand the basics of how to write copy, and how to give useful feedback to their copywriters.

Module 1: Words are not creepy aliens!
  • Words are your friends.
  • Words are your servants.
  • Visual-led, Copy-led, 50-50 Ideas : The role of Copy in Great Ideas.
Module 2: Evaluating Copy Without Pissing Off Your Copywriter
  • What Makes Great Headlines
  • Understanding Bodycopy
  • Giving Feedback on Copy
Module 3: Expressing Yourself With Words
  • Expressing Yourself With Words
Who should attend : Art Directors and Designers who can already conceptualise ideas.
Trainer : Janet Lee
Duration : 1 Day
Time : 9.00am – 6.00pm

Contact Thiva, thiva@95percent.com.my or call 03-7932 3096 to customize it to your company as an in-house program.

Click here for PDF write up.

Testimonials (click to view)

Here are some commendations from our previous participants;

Good insight on how structured/ well-thought copy is done. Understood a process for copy & sort of found the joy in copy again. – Jovy Low, Copywriter, Creative Juice


I learnt how to plan and structure my copy. It will help enhance the flow and clarity of my writing. – Pathmarajan, Writer, JWT


A lot of learning and writing which improve my understanding in copywriting better. I get to write a lot and it was very useful and good for my career. – Muhamad Amzar bin Md Anizam, Junior Copywriter, Y&R


Key learnings: I learnt how to write copy in an easier ways and the process of writing copy we need to know the insight or stategy first. Then it is easier to write the copy. – Grace Liew Pei Woen, Art Director, Euro RSCG Partnership S/B