95% Shots

Master Wordsmith

Copywriting is an all-consuming passion. The true writer devotes body, mind, heart and soul to this task.

Much to the consternation (or bewilderment) of the rest of the team, the copywriter will painstakingly mull over every word and full stop, and occasionally fantasize about debating ‘the use of the comma’ and ‘when should you spell out numerals’.

The greatest frustration of a talented writer is that no one else seems to care, except the copy-based CD who is usually too busy to discuss copy in as great detail as they would like.

For these copywriters, this is two days of Heaven. This 2-day workshop provides them with the opportunity to dissect and analyse great copy, understand the thinking that led to it, and how to develop their own ability to write like a God.

Module 1: Great copy starts with a great idea.
  • Learning From The Great Ones
  • Dissecting Great Copy-Led Ads : Print, TV and Interactive
  • Examining Tips, Tricks And Techniques That The Masters Use
  • Identifying The Idea Within The Words
  • Tuning In To The Thinking Behind The Idea

The Purist’s Way Of Working

  • Making yourself an expert on the Product, the Customer & the Strategy
  • Generating Copy-Led Ideas
  • Writing Arresting Headlines
Module 2: Now That You’ve got Their Attention, What Will You Say?
  • Planning Your Bodycopy
  • Anticipate The Reader’s Response
  • Are You Selling The Product Or Selling Yourself?
  • Create An Inviting Flow
  • Closing The Deal
Module 3: Now, Let’s Play With Words…
  • In this module, participants will learn to appreciate the depth of
    engagement that can only be achieved in long copy.
Who should attend : Mid-level Copywriters who are already competent in
strategy, ideas, and can write a good ad.
Trainer : Janet Lee
Duration : 2 Days
Time : 9.00am – 6.30pm

Contact Thiva, thiva@95percent.com.my or call 03-7932 3096 to customize it to your company as an in-house program.

For the write up, click here to download.

Testimonials (click to view)

Here are some commendations from our previous participants;

Huge boost to my skills. Janet is a great teacher! – Rauf Fadzillah, Content Executive, Amphibia Digital


I really love this workshop. Not only it is highly relevant to me as a writer, it has certainly opened my eyes to many things, especially in areas where I need to improve myself. – d’Zuliskandar Mohd Annuar, Online Content Writer, TBWA-ISC Malaysia