Training is a new beginning.

We see every training programme as a catalyst that starts a new chapter in your organisation. What that new chapter is, is determined by your training objectives.

Whether you want to upgrade skills or change mindsets, the more specific your objective is, the more you’ll enjoy working with a creative training designer like 95% The Advertising Academy.

If you can dream it, we can custom-design a training to achieve it.

Our background in advertising has instilled an insatiable passion that drives us to crack every brief in the most meaningful and impactful way. Our greatest satisfaction is in monitoring the long term effects of the change we helped you spark.

When you call us in, we’ll start to brainstorm and co-create the training programme with you. We’ll explore what you would like to start in your organisation. Is it the development of a new brand? A supercharged marketing and sales team? Customer service that people rave about? An unparaleled level of team unity, with everyone aligned in purpose, passion and commitment?

Once we fully understand why you want this training, we’ll design a programme that achieves the vision in your mind.


Brief Us

The deeper the impact, the longer the effect.

Complementing our advertising background is our experience in experiential self-awareness training. We are trained to lead people to look deep within themselves to unlock limiting beliefs and mindsets. This brings out untapped talent from within and ignites the individual’s internal drive to constantly raise their own game.

This is the foundation upon which we build our training programmes. Skills are only a means to an end. When your people get connected with the purpose behind a particular skill, the drive to learn is awakened from within. This results in a learning experience that is more powerful and more enduring than just listening to an expert tell them what to do.

At the end of the day, it is all about the people.

The largest asset of any company is its people. In this age, we know you expect more from your people than to be drones who obediently toe the line. You want dynamic thinkers and strategists, people who go the extra mile and can inspire others to do the same.

We want the same thing too. Why? Because we believe in people. We believe that every person experiences the greatest joy when they are able to make a meaningful contribution. We set up 95% to lead people to discover and build upon their strengths so that they achieve a greater sense of fulfilment and happiness.


Brief Us


After all, satisfied employees produce satisfied customers.

1. Coaching company heads to develop their own brand.
Branding involves much more than just a logo and corporate identity manual. A brand is created when the sum total of the organisation’s every communication, activitiy and interaction are all aligned to its vision and values. 95% was commissioned by Multimedia Development Corporation (MDeC) to design a programme to coach their technopreneurs to become brand leaders. We developed the Brand Mastery Series, and to date, we’ve coached 20 companies to develop their Brand Vision, Values, Positioning and Strategy.
2. Brand Internalisation & Cascade
Brand Internalisation programmes lead the staff to explore and understand what the brand means to them, and what value will be created when they embrace their role as ‘ambassadors’ of the brand. This creates :

  • Alignment towards a common goal and values.
  • Team unity and a network of support.
  • Clarity of purpose.
  • An emotional attachment to what the organisation stands for.
  • A change in company culture.
  • Brand internalisation programmes have been created for:
    • Auto Bavaria
    • Kenanga Investment Bank
    • Publicis
    • POS Malaysia
    • University of Malaya Specialist Centre
3. Personal Leadership & Team Creation
Through experiential exercises, participants get to experience and identify limiting
beliefs. Once they shift these beliefs, they dramatically improve their ability to
greater results. Companies we’ve trained include:

  • Association of Accredited Advertising Agents of Malaysia (4As)
  • Bernama
  • Jabatan Hal Ehwal Wanita
  • Aplaus The Lifestyle, Indonesia
  • Khazanah
  • Kimberly Clark
4. Purposeful Idea Generation
Participants will understand the value of using both their left and right brain to
generate ideas that answer specific objectives. Companies we’ve trained include:

  • Malaysian Timber Council
  • BBDO Malaysia
  • Euro RSCG
5. Copywriting
Copywriting is a unique craft because it is objective-driven, reader-focussed and
inviting to read. These principles can add great impact to many forms of corporate
communication material. Companies we’ve trained include:

  • Saujana Consolidated Berhad
  • In-Fusion Solutions (M) Berhad
  • Great Eastern Life Assurance (M) Berhad
6. Presentation & Communication Skills
Advertising people are experts in masterminding and delivering presentations that
can sell the most outrageous ideas. We are here to share some of the secrets of
great presenters. Companies we’ve trained:

  • Resorts World Berhad
  • Saujana Consolidated
  • Volvo Car Corporation
  • Sushi King
  • Grey Worldwide
  • Naga DDB
  • BBDO/Proximity Malaysia