What’s the best thing that ever happened in your shower?

For many people, taking a shower is an exciting time because that’s when great ideas pop up.

If you’re one of these people and you’re always full of ideas, come to Ad Unplugged and put your ideas to good use. You’ll get to brainstorm with some of Malaysia’s top Creative Directors who will guide you to harness the raw power of your ideas to create real and amazing solutions to crack a real brief.

What’s more, top ideas from Ad Unplugged will be compiled for the world to see. Could this be your platform to fame?

What You Should Know About Ad Unplugged

Ad Unplugged is a one-day brainstorming session under the guidance of Creative Directors who will be your Mentors. You will work in teams to produce ideas for a brief provided by a real client.

The best ideas will be selected and uploaded onto a microsite / the 4As Facebook page. Students across Malaysia, as well as advertising people will be invited to vote. A panel of Malaysia’s top Creative Directors and 4As Council Members will select one winning idea.

The winning idea will be polished, produced and published.

All participants will receive a certificate, signed by the President of 4As Malaysia, your Mentor and the Director of 95% The Advertising Academy.

Who Are The Mentors

yee-hui-tsin john-teoh mentor-szu-lee
Yee Hui Tsin
GM of Creative Juice-sil
John Teoh
Client Service Director of BBDO/Proximity
Szu Lee
Founder of Merdeka LHS
Former ECD at McCann-Erickson
L.B_0317 Ng-Heok-Seong alvin_ng
Tan Yew Leong
Owner of The Storytellers
Former ECD of Leo Burnett KL
Ng Heok Seong
ECD of Havas Worldwide
Alvin Ng
Creative Director of TBWA\KL

Who should attend : Anyone who is interested in being creative. It doesn’t matter what you are studying, as long as you shower regularly, you are welcome.
Duration : 1 Day
Time : 9.00am – 4.00pm
Agenda (click to view)
9.00 am
  • Registration.
  • Come early and you’ll get to see some of the coolest ad ideas in the world.
  • Meet your Mentors, The Rockstars of the Advertising Industry.
  • Start brainstorming with your Mentor.
  • Deadline : Time to stop working and submit your ideas.
  • Lunch
  • Judging
  • The Best of Malaysian Advertising
  • Results! The Finalists are announced.
  • Q & A: What do you want to ask the Mentors?
  • The End
Mentors’ Profile (click to view)

yee-hui-tsinYee Hui Tsin
Some giants stand at only XXX. Hui Tsin towers above most with her vast experience and strategic business capabilities. She made her mark in various sectors, including FMCG, banking, retail, automobiles, consumer electronics and government bodies. Notable clients include Nissan, PIDM, F&N Dairies, Parkson, Philips, Star Cruises and RHB. She’s also quite the fashionista, and wears stuff that’ll give Barbie a serious complex. When no one’s looking, she headbangs to Metallica, Radiohead and Nirvana, among other non-pretentious bands.

john-teohJohn Teoh
A well-decorated and experienced communications veteran John Teoh has worked on a host of local and international multi-national brands such as Maxis, U Mobile, KFC, HSBC, Petronas, Tourism Malaysia, Heineken, Malaysia Airlines, Jaguar, BMW, Maybank and more over an illustrious career that has spanned across 18 years.

Working in various international agencies such as Bates, Euro RSCG and now BBDO/Proximity Malaysia, John has been instrumental in building and managing large businesses. Coincidentally, he also was behind the creation of the U Mobile Brand name, identity and positioning back in 2006. As an industry person, John is most passionate about creating media-neutral ideas that will help bring clients and brands to the future first.

mentor-szu-leeSzu H. Lee
Erstwhile law grad, account executive and copywriter.

Szu began his adventures in advertising at Saatchi & Saatchi and joined McCann Malaysia as ECD & Deputy Chairman in 2003 by way of Y&R, Leo Burnett and BBDO.

Between 2003 and 2013, McCann Malaysia collected more than 650 creative and effectiveness awards from across the world. With work from the agency consistently featured in AdFest, Spikes, D&AD, the One Show, AWARD, Clios, New York Festivals, Cannes Lions and CBA’s The Work.

McCann Malaysia was named Malaysian Agency of the Year by Campaign Brief Asia in 2008; Agency of the Year in 2007, 2010 and 2011 at the Kancil Awards; and has had the unequalled honor of winning Kancil Young Creative of the Year on 5 occasions.

Szu has been an IAA Member, was Deputy Chair of the Malaysian 4As Creative Council 2010 – 2012, as well as Joint Chair of McCann Worldgroup’s SEA & Australasia Creative Council.

Notable campaigns include the launch of BFM89.9 the Business Station, and work for Proton, Toyota, New Straits Times, Maxis, Nestle and KFC.

In 2013, Szu founded Merdeka LHS with his partners, Huang Ean Hwa and Tony Savaritmuthu.

Merdeka LHS is an independent brand consultancy that champions prosperity through creativity.

Outside of work, Szu believes in travel as a form of inspiration therapy; is a long-suffering Spurs fan; and starred in Yeo Joon Han’s award-winning indie film, Sell Out!

L.B_0317Tan Yew Leong
Yew Leong has 25 years in the communication industry. He started out as a graphic designer with William Harald Wong and ended his advertising career as ECD in Leo Burnett Kuala Lumpur. Together with Yasmin Ahmad, he was responsible for the long running Petronas festive campaign.

In 2011, he started The Storytellers, a company specializing in telling brand stories through film, design and advertising. He spends most of his time directing these days.

Ng-Heok-SeongNg Heok Seong
Seong has had stints in Bozell, Naga DDB who he helped build from a MYR 20million agency to be the largest in Malaysia and consistently ranked in the top 3 creatively. With the success of Naga DDB, he was then tasked to set up DDB’s second offering in Malaysia. In the span of 4 years, the agency grew four fold and continued its award winning ways with wins at One Show, Adfest and Malaysian Kancils Awards.

Joining Lowe Kuala Lumpur in 2007, Seong has catapulted the agency with a string of successes in a relatively short space of time. The improvements can be seen across the board from consistently winning new businesses to creative awards, as summed up by ADOI magazine’s 2008 review of Lowe as the “Most admired turnaround performance of the year”.

In 3 years, he has led Lowe to being consistently ranked as one of the top 5 creative agencies in Malaysia. In 2009 alone, the agency hauled a One Show Pencil, 2 Cannes Lions, 4 Award Pencils, 3 Lotuses at Adfest, a Spike, a London International Advertising Award as well as Gold and Silver at the Malaysian Effies.

Seong joined Havas Worldwide in 2012 and has helped the agency win numerous new business plus moving the agency up the creative rankings.

He has judged at Cannes in 2012 as well as Adfest in 2008 & 2011. He sits on the Malaysian 4as Creative Council.

alvin_ngAlvin Ng
After close to two decades in the industry, I still feel like the 19-year old junior copywriter that used to get bullied in the agency. The bullying is of coz not as brutal anymore (i’ve put on a significant amount of weight since then) but still love every single part of it. Especially if my tormentor is a hot young AE or the agency MILF.

I was never really good at any one thing and rather embarrassingly, failed my advertising course in university. All my lecturers thought I was crap… except one. My copywriting lecturer. When all hope was gone, she made a difference. So here I am today, a CD at an international ad agency that I love. And the only thing given to me was a little hope in the form of an inspirational tutor.


Contact Thiva, thiva@95percent.com.my or call 03-7932 3096 to customize it to your company as an in-house program.

For the write up, click here to download.

Testimonials (click to view)

Here are some commendations from our previous participants;

It was a great experience for me to get my creative juice ‘squeezed’. This made us think for a solution in a short notice. I hope to be in these kind of activities more! – Nor Atika Mohd Rosdi, Career Switcher


A great experience to understand how to crack a brief and to realize how little I am in this ad industry where a great amount of effort needs to be put in to making my step forward. James Kan, Career Switcher


It was great. [The] mentors actually let us think and brainstorm. No spoon-feeding. It was an amazing experience. – Soo Wei Yun, Taylors University


Nice brainstorm activity. We actually realized that there’s still something within us. Whole lot of creativity juice coming out after this event. – Woo Hui Jun, Taylors University


Mentored by the industry’s big heads? What an experience!! – Lai Yuen Meng, Taylors University


I like it because I think it was fulfilling, fun, useful, [and] meaningful. The best part is, I get the chance to experience how the advertisers work and the process of creating a creative brief. It gives me the passionate feeling. – Felicia Ng Sher Kee, IACT


I have underestimated this program, my apologies! – Lau Jie Chung, IACT


I wouldn’t be more excited to learn a lot like this even in the short amount of time given. Everything surprised me, especially when I see how [fellow] students use their full potential. – Mohsen Ghafari, Multimedia University

Media (click to view)
play Ad Unplugged 2013 Awards Creative Students from across Universities
10th December 2013
play Ad Unplugged Amps Up Competition, Results in Increased Kancil Entries
The Star
16th September 2008
play Kancils Festival 2008 Reengineered with New Twists
Marketing Magazine
15th September 2008
play Making ‘Signature Slippers’ out of Tat Seng at Ad Unplugged
The Star
11th November 2007