95% Shots

A Shot of Writing Long Copy

Long copy is the copywriter’s dream and nightmare at the same time! In this one day workshop, copywriters will be trained to craft an ad that is engaging and persuasive.

Module 1 : The Charm of Long Copy
In this module, participants will learn to appreciate the depth of engagement that can only be achieved in long copy.
Module 2 : Structuring Your Story
Participants will learn to build their case, point by point, in a logical sequence that is easy on the reader. They also learn to use paragraphs and subheads, to allow for breathing space.
Module 3 : Speaking In An Inviting Language
People don’t like to read… if it’s boring, or if it is too difficult to follow the train of thought. Participants will learn to lure the reader from sentence to sentence, paragraph to paragraph.
Who should attend : Copywriters who already have a good grasp of conceptualizing ideas and persuasive writing.
Trainer : Janet Lee
Duration : 2 Days
Time : 9am – 6pm
Click here for PDF write up.

Contact Thiva, thiva@95percent.com.my or call 03-7932 3096 to customize it to your company as an in-house program.

Testimonials (click to view)

Here are some commendations from our previous participants;

Good insight on how structured/ well-thought copy is done. Understood a process for copy & sort of found the joy in copy again. – Jovy Low, Copywriter, Creative Juice


I learnt how to plan and structure my copy. It will help enhance the flow and clarity of my writing. – Pathmarajan, Writer, JWT


A lot of learning and writing which improve my understanding in copywriting better. I get to write a lot and it was very useful and good for my career. – Muhamad Amzar bin Md Anizam, Junior Copywriter, Y&R


Key learnings: I learnt how to write copy in an easier ways and the process of writing copy we need to know the insight or stategy first. Then it is easier to write the copy. – Grace Liew Pei Woen, Art Director, Euro RSCG Partnership S/B