95% Shots

A Shot of Strategic Thinking

Great advertising starts with a great strategy. And a great strategy comes from finding that magical link between your brand, product or service and your customer. Once you find this link, your strategy will be the springboard for creative ideas that resonate with the customer. This workshop focuses on how you can sharpen the way you think about strategy and conceptualise a compelling positioning statement.

Module 1 : Why Strategise?
The workshop begins with an exploration of the link between sharp strategic thinking and great creative work. Instead of limiting creativity, a tight strategy actually provides the safety net for wild, never-seen-before ideas.
Module 2 : Finding Consumer Insights
Participants will be guided to dig for consumer insights and link them to a truth about the product or brand. Once this connection is made, they will then start brainstorming for the Strategic Idea.
Module 3 : Arriving At A Creative Positioning
The Strategic Idea forms the basis for a Positioning Statement that is creative: one that is new and different, and yet compelling and relevant at the same time.
Who should attend : Mid level Account management and creatives.
Trainer : Janet Lee & Peter Gan
Duration : 1 Day
Time : 9am – 6.30pm

Contact Thiva, thiva@95percent.com.my or call 03-7932 3096 to customize it to your company as an in-house program.

Click here to download the write up

Testimonials (click to view)

Here are some commendations from our previous participants;

Key Learning: Positioning, insights and truth of target are the keys that I have gained at this workshop. – Har Kah Choen, Art Director, 180 Degree Strategic Communications S/B


Overall – A good 3 days workshop. Worth going! Definitely looking forward to more & more exciting/ interesting workshop that media planners are able to participate. – Dzeti Mohamed, Media Supervisor, Universal Mccann


I learnt about single minded positioning, exercising the left and right brain, step by step guide to developing a strategy, have your own mini brainstorm to develop an idea. – Ho Jen Na, Brand Executive, Intigus Sdn. Bhd