95% Shots

A Shot of Strategic Thinking for Creatives

This 1- day workshop leads copywriters, art directors and designers to understand the importance of strategy, and see what a huge difference it makes to the way they conceptualize, craft and evaluate advertising. They will learn that a creative strategy links a product truth to a consumer insight. This understanding paves the way for them to conceptualise ideas that are fresh and yet relevant.

Module 1 : A Strong Strategy Is The Creative’s Best Friend
The workshop begins with an exploration of the link between sharp strategic thinking and great creative work. Instead of limiting creativity, a tight strategy actually provides the safety net for wild, never-seen-before ideas. Participants will see that as creative people, they too have an important role to play in the development of the strategy.

Module 2 : Building The Strategy Upon 2 Pillars of Truths
Participants will be guided to dig for consumer insights and link them to a truth about the product or brand. Once this connection is made, they will then start brainstorming for the Strategic Idea.

Module 3 : Arriving At A Creative Positioning Statement
The Strategic Idea forms the basis for a Positioning Statement that is creative: one that is new and different, and yet compelling and relevant at the same time.

Who should attend : Art Directors, Designers and Copywriters who are involved in conceptualising ideas.
Trainer : Janet Lee
Duration : 1 Day
Time : 9am – 6.00pm

Contact Thiva, thiva@95percent.com.my or call 03-7932 3096 to customize it to your company as an in-house program.

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Testimonials (click to view)

Here are some commendations from our previous participants;

Key Learning: Positioning, insights and truth of target are the keys that I have gained at this workshop. – Har Kah Choen, Art Director, 180 Degree Strategic Communications S/B


Overall – A good 3 days workshop. Worth going! Definitely looking forward to more & more exciting/ interesting workshop that media planners are able to participate. – Dzeti Mohamed, Media Supervisor, Universal Mccann


I learnt about single minded positioning, exercising the left and right brain, step by step guide to developing a strategy, have your own mini brainstorm to develop an idea. – Ho Jen Na, Brand Executive, Intigus Sdn. Bhd