A Shot of Strategic Thinking for Creatives
This 1- day workshop leads copywriters, art directors and designers to understand the importance of strategy, and see what a huge difference it makes to the way they conceptualize, craft and evaluate advertising. They will learn that a creative strategy links a product truth to a consumer insight. This understanding paves the way for them to conceptualise ideas that are fresh and yet relevant.
|Who should attend :||Art Directors, Designers and Copywriters who are involved in conceptualising ideas.|
|Trainer :||Janet Lee|
|Duration :||1 Day|
|Time :||9am – 6.00pm|
Contact Thiva, firstname.lastname@example.org or call 03-7932 3096 to customize it to your company as an in-house program.
Here are some commendations from our previous participants;
Key Learning: Positioning, insights and truth of target are the keys that I have gained at this workshop. – Har Kah Choen, Art Director, 180 Degree Strategic Communications S/B
Overall – A good 3 days workshop. Worth going! Definitely looking forward to more & more exciting/ interesting workshop that media planners are able to participate. – Dzeti Mohamed, Media Supervisor, Universal Mccann
I learnt about single minded positioning, exercising the left and right brain, step by step guide to developing a strategy, have your own mini brainstorm to develop an idea. – Ho Jen Na, Brand Executive, Intigus Sdn. Bhd