95% Shots

A Shot of Selling Ideas

Cracking the brief brilliantly is not always enough. It needs to be sold before it can run. And the key to successful selling is being able to explain the idea so well that everyone else is able to see the wisdom of the solution.

In this 2-day training, you’ll get the opportunity to experiment with different and unexpected ways of delivering your material. You’ll also get a bonus of learning how to create an environment of mutual respect and trust where ‘buying’ can happen.

Module 1 – Understanding People
This is where you’ll be introduced to the different types of learning channels for different types of people. You’ll understand how people absorb information, therefore enabling you to figure out the best way to deliver your message to your target audience.
Module 2 – Breaking The Barriers
People buy people, so build that trust between you and your client and everything else will take place much smoothly. Learn how to really listen to your client and identify the issues to be tackled.
Module 3 – Strategising The Sell
Once you know your audience and you’ve established rapport, you’re ready to anticipate their responses and plan how to lead them to the conclusion you desire.
Module 4 – Creative Experimentation
There are loads of creative ways to communicate your message. This is the part where you’ll get to come up with ideas, experiment on them and get feedback.
Who should attend : Creatives and account management people
Trainer : Janet Lee
Duration : 2 Days
Time : 9.00am – 6.30pm

Contact Thiva, thiva@95percent.com.my or call 03-7932 3096 to customize it to your company as an in-house program.

For the write up, click here to download.

Testimonials (click to view)

Here are some commendations from our previous participants;

Knowing the different types of people and how to bring fort your message successful. Practice makes perfect hence learning a proper structure to bring out your product is very important. – Asher Joan U’ren, Account Executive, CDR Advertising S/B


Understanding the different behavior quadrants that people can be grouped into. Planning the sell effectively as great work doesn’t sell itself. Importance of sincerity and strategies in approaching different people. – Iskandar Putra Amirudin, Brand Manager, Star Reacher Advertising S/B


Structuring a presso in a way that sells the idea. This also aids in the internal process, our approach internally, also valuable in seeing the type people we need to hire for the team. – Brian Leong, Creative Head, Arachnid S/B


I learnt the difference between selling products and selling the idea. Profiling of target audience and delivery of message based on TA profiles. – Stephanie Yep, Acct Manager, BBDO