95% Shots

A Shot of Copywriting

Copywriting is an all-consuming passion. The true writer devotes body, mind, heart and soul to this task.

Much to the consternation (or bewilderment) of the rest of the team, the copywriter will painstakingly mull over every word and full stop, and occasionally fantasize about debating ‘the use of the comma’ and ‘when should you spell out numerals’.

The greatest frustration of a talented writer is that no one else seems to care, except the copy-based CD who is usually too busy to discuss copy in as great detail as they would like.

For these copywriters, this is two days of Heaven. This 2-day workshop provides them with the opportunity to dissect and analyse great copy, understand the thinking that led to it, and how to develop their own ability to write like a God.

Module 1 : Great copy starts with a great idea.
  • Learning From The Great Ones
  • Dissecting Great Copy-Led Ads : Print, TV and Interactive
  • Examining Tips, Tricks And Techniques That The Masters Use
  • Identifying The Idea Within The Words
  • Tuning In To The Thinking Behind The Idea

The Purist’s Way Of Working

  • Making yourself an expert on the Product, the Customer & the Strategy
  • Generating Copy-Led Ideas
  • Writing Arresting Headlines

Module 2 : Now That You’ve got Their Attention, What Will You Say?
  • Planning Your Bodycopy
  • Anticipate The Reader’s Response
  • Are You Selling The Product Or Selling Yourself?
  • Create An Inviting Flow
  • Closing The Deal

Module 3 : Now, Let’s Play With Words…
In this module, participants will learn to appreciate the depth of
engagement that can only be achieved in long copy.

Who should attend : Junior copywriters. A lot of writing will be done; bring a laptop if so desired.
Trainer : Janet Lee
Duration : 2 Days
Time : 9.00am – 6.30pm

Contact Thiva, thiva@95percent.com.my or call 03-7932 3096 to customize it to your company as an in-house program.

Click here for write up.

Testimonials (click to view)

Here are some commendations from our previous participants;

Good insight on how structured/ well-thought copy is done. Understood a process for copy & sort of found the joy in copy again. – Jovy Low, Copywriter, Creative Juice


I learnt how to plan and structure my copy. It will help enhance the flow and clarity of my writing. – Pathmarajan, Writer, JWT


A lot of learning and writing which improve my understanding in copywriting better. I get to write a lot and it was very useful and good for my career. – Muhamad Amzar bin Md Anizam, Junior Copywriter, Y&R


Key learnings: I learnt how to write copy in an easier ways and the process of writing copy we need to know the insight or stategy first. Then it is easier to write the copy. – Grace Liew Pei Woen, Art Director, Euro RSCG Partnership S/B