95% Shots

A Shot of Taking Great Briefs

Whether you are being briefed by Account Management or the Client, there’s a lot you can do to make it an inspiring session for both parties and pave the way for great work.

Module 1 : What Makes An Inspiring Brief
• Identifying The Ingredients You Require
• Expanding The Scope Of What You Can Do
• Focusing On What’s Important And Putting Aside What’s Not
Module 2 : The Art of Listening & Questioning
• Listening For Key Information
• Asking Effective Questions
• Managing Information Overload
• Drawing Out What You Need
• Facilitating Clarity
Module 3 : The Final Step
• Knowing When You Have Enough
• Agreeing On Next Steps and Deadlines
Who should attend : Creatives and account management people
Trainer : Janet Lee
Duration : 1 Day
Time : 9.00am – 6.30pm

Contact Thiva, thiva@95percent.com.my or call 03-7932 3096 to customize it to your company as an in-house program.

For the write up, click here to download.

Testimonials (click to view)

Here are some commendations from our previous participants;

To actively listen, asking purposeful and concise questions when taking a brief. This will add value to the agency in the eyes of the client and making me a better suit. – Wong Eu Jin (Eugene), Executive Brand Management, Naga DDB


Be a co-creater, listen actively and ask investigative questions!! Know how to engage with client, understand their situation, put yourself in their shoes! – Fatin Shakira, Digital Service Manager, Zenith Consulting


We have to co-create the brief with client. To actively listen and ask meaningful questions to help guiding clients. To participate more in taking a brief rather than passively taking in information. – Choong Siew Cheng, Executive, Naga DDB


What I gained from this workshop is to reset my negative mind about clients and to work and to work on a better brief for a full-fledged servicing to solve the ‘maze’. Stefanie Liew, Brand Executive, S Factory Group


I personally feel everything I have learned today was valuable and could help me deal with the clients easily in the future. It was very useful to me especially when I am new to the industry. – Michelle Oon Shui Mei, Account Executive, TBWA-ISC Malaysia