For Strategy Planners with 2 years’ working experience or more, Account Managers, Account Directors, Creatives and Clients.

Four master Strategic Planner will share their perspectives on how to think incisively about the client’s business problem and how to make that great intuitive leap to a solution.

They’ll take you on an insightful journey that will illuminate and expand your mind. You’ll step out of a communication mindset and understand how to think like a business owner, entrepreneur and game-changer.

Karthik Siva
The Mind of The Strategist

Navonil Roy
The Power of Cross-Functional Thinking

Joseph de Leon
Asking & Answering Questions
That Really Matter

Tai Kam Leong
Changes In Our Ecosystem

For Strategic Planners with 2 years’ working experience or more, Account Managers, Account Directors, Creatives and Clients who are involved in planning. Participants who wish to attend this workshop must also attend the conference on 6th Oct.

The role of advertising is to ultimately build the client’s business. When a client doesn’t buy an advertising strategy, it is often because it isn’t congruent with their business strategy.

Immediately following the day of inspiring talks, strategic planners have the opportunity to undergo a training on business strategy.

This 2-day workshop will build upon the awareness, exposure and new understanding created by talks and drill deeper into specifics, to improve depth of thinking and planning proficency.

The Mind Of A Strategist

In his vast experience, Karthik has worked with some of the world’s most inspiring leaders and game-changers. In this opening talk, he shares how business owners, entrepreneurs and game-changers look at strategy and how you can start to think like them. He’ll open your mind to the context of leadership and what it means to a planner. You’ll also learn the importance of celebrating your insight and intuition, and how to back it up with substance and credibility. This session will provide you with an inspiring new way to think of yourself as a planner, a leader and a human being.

The Power of Cross-Functional Thinking

Building upon Karthik’s points, Navonil shares his personal journey from Director of Brand Planning at Leo Burnett to Group GM of Marketing & Strategy at Media Prima and finally to his present position at Maxis. He shares how his perspective changed with each role and you’ll understand what’s important to a Communication Strategist, a Media Strategist and a Business Strategist. Navonil also shares the importance of using both left and right brains in understanding the problem and making the leap to a solution.

Asking & Answering Questions That Really Matter

Why are some strategies simply more brilliant than others? Perhaps it’s because they begin with better questions. Joseph will share some questions that distinguish between what matters and what really matters. This practical discussion will jumpstart your strategies and help you:

• Ask critical questions that mindful strategists ask themselves
• Better your business mindset by focusing on what really matters
• Clear away mental blindspots that may be hiding your most brilliant strategies

Changes In The Ecosystem

As we reconsider our inner workings, it is worthwhile to note the shifts in our environment today. Tai examines the changes in the ecosystem of corporations, consumers and communication, and its effects on us tomorrow.

Why has innovation and creativity been so important to the way businesses work today?

How has technology affected the way we understand and experience? What are the consequences of hyper-connectivity to decision-making? Critically, what do these behavioural changes mean for strategic development?

Participants will have the opportunity to interact with the speakers in small groups. This brings the sharing to a more intimate level and provides the participants with more time for their questions and discussion.

• Understanding the difference between Business Strategy, Brand Strategy, Marketing Strategy and Advertising Strategy.
• Tools for Identifying the Key Elements

• The Starting Point : Tools to identify the Corporate and Brand Reputation, Customer Perception and Satisfaction, Market Share, Value and Volume, Profits.
• The Destination Point : Vision, Mission, Business Goals and Objectives.
• The Path
• The Milestones

Participants are divided into 4 groups (3-4 pax per group)

Participants are coached to apply the tools and techniques from Day 2.

Participants are guided to review, distill and lock-in the learnings from all 3 days.