The International Advertising Association (IAA) is bringing back The The Inside Track. Designed to be an oasis of inspiration, each half day session takes you on a short trip into the mind of masters so that you can return to work refreshed, rejuvenated and inspired.
This time round The Inside Track tackles the challenges that brands are now facing as they roll out their digital strategies. Are Big Ideas still relevant or does technology drive the content? Which is more important, a strong brand message or an experience that keeps the target audience engaged?
Although each talk stands on its own, they are even more powerful taken as a whole, as each talk builds on the last to give you a cohesive picture of how to balance the brand’s messaging while fullling the audience’s needs for engaging and useful content.
Featuring
Je Orr, former ECD of TBWA Group
Nina Mohamad, former CD of Dentsu Utama
Chow Kok Keong, ECD of Dentsu Utama
VJ Anand, CD of Creative Juice
Duration : | 1 Day |
Time: | 2pm – 5pm |
Who should attend : | Account Management, Creatives, Social Media Managers, Brand Managers with between 2-6 years of experience in Creative, Media, PR, Digital agencies and Brand Owners. |
In this session, our experts address how brands can integrate the role of digital into the brand strategy to give their customers a seamless experience across all platforms.
Featuring
Amit Sutha, Proximity Malaysia
Jason Voon, VLT
Duration : | 1 Day |
Time: | 2pm – 5pm |
Who should attend : | Account Management, Creatives, Social Media Managers, Brand Managers with between 2-6 years of experience in Creative, Media, PR, Digital agencies and Brand Owners. |
In this halfday workshop with Nina Mohammed, just roll up your sleeves and be ready to have some fun with writing.
Featuring
A “360º communications” specialist, Nina brings over two decades of industry experience to the party. As creative director, Nina not only led award-winning creative teams but was also involved with the strategic planning and ideation, as well as conducting training sessions.
Duration : | 1 Day |
Time: | 2pm – 5pm |
Who should attend : | Copywriters and Social Media Managers of all levels of experience |
Listen to the experts share how they approach branded content and what are the new guidelines that direct their ideas.
Featuring
Jason Voon, VLT
Randolph Tan, Publicis
Anirban Ganguly & Ezra Foo, Havas
Duration : | 1 Day |
Time: | 2pm – 5pm |
Who should attend : | Account Management, Creatives, Social Media Managers, Brand Managers with between 2-6 years of experience in Creative, Media, PR, Digital agencies and Brand Owners. |
Featuring
Chin Weng Keong, Saatchi & Saatchi Arachnid
Izwan Ismail, VLT
Chris Wee, Says.com
Anirban Ganguly & Ezra Foo, Havas
Duration : | 1 Day |
Time: | 2pm – 5pm |
Who should attend : | Account Management, Creatives, Social Media Managers, Brand Managers with between 2-6 years of experience in Creative, Media, PR, Digital agencies and Brand Owners. |
Introducing the International Advertising Association (IAA)
The IAA is the world’s only globally-focused integrated advertising trade association comprising the most influential and inspirational marketing, advertising and media professionals. Headquartered in New York, the IAA has a network of over 4,000 Members with 56 Chapters across 76 Countries.
Founded in 1938, the IAA remains committed to its original goals of setting and maintaining advertising and marketing standards by providing the industry with a leading platform for sharing knowledge on industry issues, best practices and insights in a rapidly changing business environment.
The Malaysian chapter of the IAA was established more than two decades ago to support the industry through events that stimulate dialogue across the industry and supporting professional development through education and training for the marketing communications industry. The current ExCo of the Malaysian chapter is committed towards this goal, by re-igniting the IAA into an organisation recognised for driving a tangible difference for the young communications professional through Networking & Education.
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Contact Jon jon@95percent.com.my or call 03-7932 3096 (Jon) to customize it your company as an in-house program.