When the ad industry was facing the dilemma of finding good entry level talents, Datuk Vincent Lee, president of the 4A’s of Malaysia, approached 95% to design a programme to train entry level talents specifically for the positions of Copywriters, Account Executives, Strategic Planning Executives and Marketing Executives.
In a brave move to attract the best brains, Datuk Vincent promised that upon graduating from 95%’s Hydrogen training, these fresh talent would get jobs in 4As agencies with a starting salary of RM2,300. When this was launched in June 2008, several ad agencies jumped in and agreed to offer guaranteed jobs.
Upon enrollment, the Hydrogen candidates were assigned to an agency, and given a thorough briefing on what was expected from them.
Six months of training then followed for the candidates and towards the end of it, they were given a brief to work on. They then presented their works before a panelist of judges who came to the final presentation.
An impressed Brian Lee, Director of Corporate Marketing, Samsung Malaysia, who was among the panelist of judges wrote to 95% after the presentation, and here is an excerpt from his letter:
“The presenters not only did their homework and research well but also exuded a level of confidence required for the industry they will soon join. I believe 95% The Advertising Academy is the first in the country to provide an accurate feel on what the industry is really about. This will prepare the Hydrogen candidates to short-cut their ‘freshie’ stage and have a quantum leap at the beginning of their career. I truly believe this will set new heights for the industry.”
Students Of 95% Consistently Tops Student Kancil Awards
95% trains students to be on the same wavelength as professionals and our results: students of 95% have been winning the Student Kancil Awards for four years in a row!
Creating Malaysian Global Brands With MDeC
Brand Internalisation Programmes And Cultural Change
Brand Internalisation programmes lead the staff to explore and
understand what the brand means to them, and what value will be
created when they embrace their role as ‘ambassadors’ of the
brand. This creates :
- Alignment towards a common goal and values.
- Team unity and a network of support.
- Clarity of purpose.
- An emotional attachment to what the organisation stands for.
- A change in company culture.