Master Wordsmith

Copywriting is an all-consuming passion. The true writer devotes body, mind, heart and soul to this task.

Much to the consternation (or bewilderment) of the rest of the team, the copywriter will painstakingly mull over every word and full stop, and occasionally fantasize about debating ‘the use of the comma’ and ‘when should you spell out numerals’.

The greatest frustration of a talented writer is that no one else seems to care, except the copy-based CD who is usually too busy to discuss copy in as great detail as they would like.

For these copywriters, this is three days of Heaven. This 2-day workshop provides them with the opportunity to dissect and analyse great copy, understand the thinking that led to it, and how to develop their own ability to write like a God.

Module 1:	Great copy starts with a great idea. Learning From The Great Ones Dissecting Great Copy-Led Ads : Print, TV and Interactive Examining Tips, Tricks And Techniques That The Masters Use Identifying The Idea Within The Words Tuning In To The Thinking Behind The Idea The Purist’s Way Of Working Making yourself an expert on the Product, the Customer & the Strategy Generating Copy-Led Ideas Writing Arresting Headlines
Module 2:	Now That You’ve got Their Attention, What Will You Say? Planning Your Bodycopy Anticipate The Reader’s Response Are You Selling The Product Or Selling Yourself? Create An Inviting Flow Closing The Deal
Module 3:	Now, Let’s Play With Words… In this module, participants will learn to appreciate the depth of engagement that can only be achieved in long copy.

Who should attend	:	Mid-level Copywriters who are already competent in strategy, ideas, and can write a good ad. A lot of writing will be done; bring a laptop if so desired.
Trainer	:	Janet Lee
Date	:	4th – 5th April 2012
Time	:	9.00am – 6.30pm
Venue	:	95% The Advertising Academy, Suite 2.02, 1, Jalan Medan Setia 1, Bukit Damansara, 50490 Kuala Lumpur.
Fee	:	RM 2,400 (HRDF Claimable under Skim Bantuan Latihan)

Contact cheryllow@95percent.com.my or call 03-2095 2995 to register.

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