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About Pei Ru


  • http://www.95percent.com.my/blog/our-writers

  • Taking time off from being a copywriter, the occasional designer and a major football fan, I’m here to share with you my basis for living - to learn something new everyday! I believe in opening our hearts to life’s many lessons, so we can grow into something much bigger than our current selves; to achieve greater things in life; and in return, inspire others to live out their visions, too!

Entries posted by Pei Ru:

5 INTERNSHIP TIPS FOR AD CREATIVES

5 INTERNSHIP TIPS FOR AD CREATIVES

I remember my internship well. Mostly because it was a pretty fun experience –we even got Baskin-Robbins for working overtime. (Ha!) But on a more serious note, I recall stepping into it with the mindset that the internship was merely a mandatory “subject” of the course I was undertaking – and not because I wanted…

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What If We Just Asked?

What If We Just Asked?

It’s common knowledge that people can be a little uncomfortable asking for help. Some find it too much like begging, while others fear looking vulnerable. But that’s not how musician Amanda Palmer sees it. In her experience, asking can be empowering. If you haven’t seen her video on the Art of Asking, I suggest you…

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How To Make Waiting Less Painful?

How To Make Waiting Less Painful?

Have you ever felt like life’s stuck at standstill – and things just aren’t moving along as fast as you would like them to? You then become restless and easily annoyed. So much so, that even the slightest things could trigger your inner Hulk and cause you to snap at people. And as soon as…

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The Good Guy Wins Too

The Good Guy Wins Too

After dabbling in the social media/advertising industry for quite a fair bit – I can tell you that the term “viral” is certainly something that I dread to hear. Many clients have ideas on what they’d like to see go “viral”. My product this. My product that. Let’s make it funny. Let’s make it sad….

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The Meaning of Contentment

The Meaning of Contentment

“What is the meaning of contentment?” If there was ever an FAQ section in my mind – that would take position no.1. Right above “What is the meaning of life?”, in fact. And it’s not surprising really, seeing that I was never quite content with whatever I was doing, nor were my folks content with…

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Write Me a Love Letter

Write Me a Love Letter

I was introduced to a very interesting concept the other day – one that has flourished from a very simple idea into a global demonstration of love. No it’s not John Lennon and Yoko Ono in bed. It’s called “More Love Letters”. “More Love Letters” is the brainchild of Hannah Brencher, who initially used it…

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Can’t Lead? Just Follow.

Can’t Lead? Just Follow.

You’ve probably heard of the saying, “lead – not follow”. But what if you’re just not that good at leading or that your role IS to follow? Will it suppress your potential to shine? How on Earth do you go about it? Well, let me first introduce you to a Friday night activity of mine…

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Can You Adapt To Change?

Can You Adapt To Change?

Lately, I found myself at odds with many circumstances at my new workplace – specifically, things that I took for granted at the old one. I’d complain, moan and bitch about how this just isn’t the way a company should be run. “Things just aren’t in place! How am I supposed to get things moving…

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Lessons From The Stage

Lessons From The Stage

Every once in awhile, I’d find myself yearning for a break from the competitive world of advertising. Uninspired, burnt out and frustrated at my inability to reap in awards like the rest of my peers (“Maybe I’m not cut out for this.”), I’d contemplate packing my things and exercising my creative prowess elsewhere. Specifically –…

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Making That Switch From Designer to Writer

Making That Switch From Designer to Writer

This post is one I’d like to share with all the budding designers who intend to make a switch to copywriting but aren’t too sure if they should make that jump just yet. It’s a story of my journey towards becoming a writer. The year was 2006 (not too long ago so what I’m about…

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