95% Shots

A Shot of Taking Great Briefs

Whether you are being briefed by Account Management or the Client, there’s a lot you can do to make it an inspiring session for both parties and pave the way for great work.

Module 1: What Makes An Inspiring Brief

  • Identifying The Ingredients You Require
  • Expanding The Scope Of What You Can Do
  • Focusing On What’s Important And Putting Aside What’s Not
Module 2: The Art of Listening & Questioning

  • Listening For Key Information
  • Asking Effective Questions
  • Managing Information Overload
  • Drawing Out What You Need
  • Facilitating Clarity
Module 3: The Final Step

  • Knowing When You Have Enough
  • Agreeing On Next Steps and Deadlines
Who should attend : Creatives and account management people
Trainer : Janet Lee
Date : 12 July 2012
Time : 9.00am – 6.30pm
Venue : 95% The Advertising Academy,
Suite 2.02, 1, Jalan Medan Setia 1,
Bukit Damansara, 50490 Kuala Lumpur.
Fee : RM 1,200 (HRDF Claimable under Skim Bantuan Latihan)

Contact cheryllow@95percent.com.my or call 03-2095 2995 to register.

For the write up, click here to download.

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