A Shot of Strategic Thinking
Great advertising starts with a great strategy. And a great strategy comes from finding that magical link between your brand, product or service and your customer. Once you find this link, your strategy will be the springboard for creative ideas that resonate with the customer. This workshop focuses on how you can sharpen the way you think about strategy and conceptualise a compelling positioning statement.
|Who should attend||:||Mid level Account management and creatives.|
|Trainer||:||Janet Lee & Peter Gan|
|Time||:||9am – 6.30pm|
Contact Jon firstname.lastname@example.org or call 03-7932 3096 (Jon) to customize it to your company as an in-house program.
Here are some commendations from our previous participants;
Key Learning: Positioning, insights and truth of target are the keys that I have gained at this workshop. – Har Kah Choen, Art Director, 180 Degree Strategic Communications S/B
Overall – A good 3 days workshop. Worth going! Definitely looking forward to more & more exciting/ interesting workshop that media planners are able to participate. – Dzeti Mohamed, Media Supervisor, Universal Mccann
I learnt about single minded positioning, exercising the left and right brain, step by step guide to developing a strategy, have your own mini brainstorm to develop an idea. – Ho Jen Na, Brand Executive, Intigus Sdn. Bhd