A Shot of Strategic Thinking

Great advertising starts with a great strategy. And a great strategy comes from finding that magical link between your brand, product or service and your customer. Once you find this link, your strategy will be the springboard for creative ideas that resonate with the customer. This workshop focuses on how you can sharpen the way you think about strategy and conceptualise a compelling positioning statement.

Module 1 : Why Strategise?
The workshop begins with an exploration of the link between sharp strategic thinking and great creative work. Instead of limiting creativity, a tight strategy actually provides the safety net for wild, never-seen-before ideas.

Module 2 : Finding Consumer Insights
Participants will be guided to dig for consumer insights and link them to a truth about the product or brand. Once this connection is made, they will then start brainstorming for the Strategic Idea.

Module 3 : Arriving At A Creative Positioning
The Strategic Idea forms the basis for a Positioning Statement that is creative: one that is new and different, and yet compelling and relevant at the same time.