A Shot of Evaluating Ideas
In this one day workshop, you will be trained to dissect advertising ideas and objectively weigh them against the brief. You will develop discernment and the ability to separate the brave rebel ideas from those that are a mere creative work.
|Who should attend||:||Account Executives, Account Managers and Planners
with 2 or more years of experience.
|Time||:||9.00am – 6.30pm|
Contact Jon firstname.lastname@example.org or call 03-2095 2995/1995 (Jon) to customize it to your company as an in-house program.
Here are some commendations from our previous participants;
I learnt how to reason and articulate my rationales when reviewing creative work. I learnt what key parameters to use when reviewing a creative idea and the difference between idea and execution. – Chia Mei Yeng, Planner, Grey Worldwide
I have gained the differentiation between the terms ‘idea’ , ‘message’ and also being able to understand the relation or importance of ‘insight’ in any ad. Being equipped with the knowledge of these terms, allows me to have a constructive arguments with my creatives and/or client. – Nurshazwani Ashikin, Account Manager, BBDO