95% Shots

A Shot of Digital Thinking

For a long time, communication has been a one-way street, from brands to the consumer. In this world, ideas had to be single minded and clean, to cut through the clutter and deliver the brand story to the audience.

Times have changed. Consumers are no longer passively listening, technology has made it possible for them to choose what they want to consume and how they want to interact with brands.

As such ideas for the digital medium come from an entirely different philosophy. In digital, we don’t have an audience, we have users. It’s additive – adding more and more elements to create an ecosystem that delivers a rich and multi-layered brand experience that is a combination of the brand story and brand utility.

We’re slowly but surely moving to this new model. However, it’s not easy to change a lifetime of training. This workshop is a space for you to unlearn everything you know and create a new way of thinking.

Module 1 : Less is More vs More is More
We start off by looking at the differences between single-minded thinking and no-dead-ends thinking. When should we still keep our single-minded thinking cap on, when should we exchange it for no-dead-ends thinking, and when and how do we integrate the two?
Module 2 : The Consumer as a User
In traditional media, we’ve always looked at the consumer as an audience, a passive receiver of the brand message. In digital, the the consumer is not an audience but a user who will actively use and interact with interactive ideas and tools if they want to. This requires an insight into how people are using the different digital media so that we can come up with ideas to engage them to interact with the brand.
Module 3 : Building Brand Eco-systems
With the need to create a multi-layered experience, each different media (including traditional media) no longer exist in isolation. Instead, they are inter-connected to each other, each with a role to play in engaging the consumer. Some convey the brand story, some convey brand utility, some need to play a dual role. In module, we will explore creating a brand eco-system to engage the consumer.
Who should attend : Junior to mid-level suits and creative
Trainer : Janet Lee
Duration : 1 Day
Time : 9.00am – 6.30pm

Contact Jon jon@95percent.com.my or call 03-2095 2995/1995 (Jon) to customize it to your company as an in-house program.

For the write up, click here to download.


Testimonials (click to view)

Here are some commendations from our previous participants;

After the training, I’m taking a step back from traditional advertising and able to have a better understanding of how digital advertising may enrich the brand experience. – Amanda Wong, Account Executive, People’N Rich

The workshop is simple, straight to the point and easy to understand and remember. Spending half of the time actually doing/ building an ecosystem helped a lot. Everything was awesome! – Dhiviah Lakshmi Arumugan, Copywriter, Dentsu Utama

The value that I gained from this workshop is empathy toward customer, creativity in coming out with campaigns that answers back to the strategy. – Jeremy Song, Copywriter, Rapp

What I enjoyed the most about this workshop is it’s very engaging. It’s the first workshop that doesn’t put me to sleep (being very honest here). The group discussion has been a good exercise on making me understand better. – Nareez Zabidi, Marketing Executive, Maybank