A Shot of Digital Thinking
For a long time, communication has been a one-way street, from brands to the consumer. In this world, ideas had to be single minded and clean, to cut through the clutter and deliver the brand story to the audience.
Times have changed. Consumers are no longer passively listening, technology has made it possible for them to choose what they want to consume and how they want to interact with brands.
As such ideas for the digital medium come from an entirely different philosophy. In digital, we don’t have an audience, we have users. It’s additive – adding more and more elements to create an ecosystem that delivers a rich and multi-layered brand experience that is a combination of the brand story and brand utility.
We’re slowly but surely moving to this new model. However, it’s not easy to change a lifetime of training. This workshop is a space for you to unlearn everything you know and create a new way of thinking.
|Who should attend||:||Junior to mid-level suits and creative|
|Time||:||9.00am – 6.30pm|
Contact Jon firstname.lastname@example.org or call 03-2095 2995/1995 (Jon) to customize it to your company as an in-house program.
Here are some commendations from our previous participants;
After the training, I’m taking a step back from traditional advertising and able to have a better understanding of how digital advertising may enrich the brand experience. – Amanda Wong, Account Executive, People’N Rich
The workshop is simple, straight to the point and easy to understand and remember. Spending half of the time actually doing/ building an ecosystem helped a lot. Everything was awesome! – Dhiviah Lakshmi Arumugan, Copywriter, Dentsu Utama
The value that I gained from this workshop is empathy toward customer, creativity in coming out with campaigns that answers back to the strategy. – Jeremy Song, Copywriter, Rapp
What I enjoyed the most about this workshop is it’s very engaging. It’s the first workshop that doesn’t put me to sleep (being very honest here). The group discussion has been a good exercise on making me understand better. – Nareez Zabidi, Marketing Executive, Maybank